A look at how the history of Revenue Management has shaped the present and insights to a more creative interpretation of Revenue Management and its future !


A little revenue management history - Deregulation

• Increased competition and discounted fares
• Hub and spoke networks
• Loyalty programs

The need for revenue management

• Perishable
• Relatively fixed capacity
• Variations in demand
• Market segmentation and variable pricing

How our business environment has evolved

• ARS through CRS to GDS
• Online distribution
• eCommerce
• New channels

Fundamental requirements for our success today

• Simplify fare products
• Differentiate
• Value position
• Reduce internal processing costs
• Maximize revenue
• Be competitively aware

Our customers and their changing values

• Increased price sensitivity
• Perceived commoditization of airline products
• Price and value perceptions

What is the future of revenue management?

• New customer options
• Non-ticket revenues
• A-la-carte distribution
• Forms of payment
• Customer-choice modeling

Dependent demand forecasting

An excellent introduction to revenue management for companies researching RM systems, for new employees of revenue management, and for all employees in an organization with a revenue management philosophy, this seminar can be scheduled for a convenient delivery time, presented by an industry expert.

Our Keynote Speaker	Gary Parker President, Rmexpertise
When	Available on demand
Duration	90 minutes
Fees	149$