Airline Social Media Webinar Series
Social shopping and group buying for airlines - driving revenues from new media
- How airlines are driving revenues from social media
- What is the difference between social shopping and group buying
- Group buying case studies: Lufthansa Brazil and Virgin America
- Social Shopping Case studies: Malaysia Airlines MHBuddy Facebook App and Satisfly
- Evaluation criteria and success metrics before running a group buying deal
Calculating ROI from social media for airlines
How to set Appropriate KPIs and Benchmarks tailored to Your Objectives and Gain Top Management Buy-in.
It's been rumored that some travel brands are choosing to withdraw from social media as they cannot prove its effectiveness to top management. How do you decide what determines ‘successful social media’ for your brand?
- Clarify and set key objectives that tally with your overall marketing and communications goals
- Understand and utilize key cross-industry benchmarks to put your efforts in context and track success
- What's better - 1, 000 re-tweets or an increase in traffic of 10% to your homepage?
- Should you look for a growth in Facebook likes? Or a growth in special offer redemptions?
- How to link social media initiatives to KPIs?
- Designing and using easy-to-understand dashboards
- Hear top tips to on how to convince your board of the value of social media without clear ROI information
How airlines can drive profitable customer engagement , using location based social media tools
- Why is location-based marketing becoming important?
- Foursquare, Gowalla, Facebook Places - what's the difference?
- Case Study: KLM Surprises
- Case Study: Continental #Justlanded
- Case Study: Lufthansa's Oktoberfest
- Location based tools to complement loyalty marketing
- Using location to drive customer service
- 3 steps you can take today to drive results
How to leverage social media to manage aviation crisis
- Why social media is critical in crisis management
- Case Study: Qantas - an airline that missed an opportunity
- Case Study: American Airlines - an airline that got it right*
- 5 ways to leverage social media during a crises
1. Plan ahead
2. How to involve Corporate Communications during a crisis management
3. Dealing with customer service issues
4. Leveraging brand ambassadors
5.
Evaluate the response
- Next steps
Social CRM for Airlines - Managing the Cult and driving true value
- Why airlines need to go beyond just collecting fans and followers on social media
- Hundreds of thousands of Facebook fans and Twitter followers cannot be dealt in the same manner
- Why CRM = Cult Relationship Management
- Live Demo of the SimpliFlying Social CRM Product
1. How to start distinguishing flying customers from noisy fans
2. How to identify the most influential people on Twitter, amongst your mailing lists
3. How to communicate with fans using their preferred medium of communication
4. How to run campaigns for select groups of fans and customers
5.
How to measure results and track ROI from campaigns
- How to derive value from the person you're dealing with, rather than just monitoring conversations
- It's FREE!
