A look at how the history of Revenue Management has shaped the present and insights to a more creative interpretation of Revenue Management and its future !

Presentation Outline

1. A little revenue management history

Deregulation

1. Increased competition and discounted fares
2. Hub and spoke networks
3. Loyalty programs

The need for revenue management

1. Perishable
2. Relatively fixed capacity
3. Variations in demand
4. Market segmentation and variable pricing

2. How our business environment has evolved

1. ARS through CRS to GDS
2. Online distribution
3. eCommerce
4. New channels

3. Fundamental requirements for our success today

1. Simplify fare products
2. Differentiate
3. Value position
4. Reduce internal processing costs
5. Maximize revenue
6. Be competitively aware

4. Our customers and their changing values

1. Increased price sensitivity
2. Perceived commoditization of airline products
3. Price and value perceptions

5. What is the future of revenue management?

1. New customer options
2. Non-ticket revenues
3. A-la-carte distribution
4. Forms of payment
5. Customer-choice modeling
6. Dependent demand forecasting

An excellent introduction to revenue management for companies researching RM systems, for new employees of revenue management, and for all employees in an organization with a revenue management philosophy, this seminar can be scheduled for a convenient delivery time, presented by an industry expert.